Now Biggest Loser in India too

The Project: Biggest Loser Competition

Campaign Coordinator: Dr. Mayur K Pandya, Ahmedabad, India

Objective:

To give “I Can Do it” confidence to any weight loser
To generate awareness about obesity and create confidence in various weight management practices.

Prologue:

While obesity is now well accepted menace of 21st century executive life style, the motivation to manage obesity is missing. As a result, an obese person either takes up weightloss personally or under some guidance for some time and looses the interest, as a result the person stays obese, which is an avoidable situation.

“Vajan Sabhanta Abhiyan” or Weight Awareness Campaign has gained momentum has become ongoing campaign. A launch seminar on 21 Sept.2003 organised at Karnavati Club, Ahmedabad, India; in association with Divya Bhaskar as Media Partner exposed various facets of obesity by 14 super specialty medical experts of Ahmedabad. Since then the talk show is organised at more than 150 places by various organisations like Kayakalp, Karnavati Club, Rajpath Club, Rifle Club, Sivanand Ashram, Ellisbridge Gymkhana, The Apollo Clinic, Lions Club, SNDT, HK Arts College, CU Shah college, Vision Exhibitors, Gujarat Police and others; exposing more than 5000 participants to hazards of obesity and various therapeutic options.

Since than more than 2000 persons have been benefited.


Biggest Loser Competition will provide:

1) To an obese person much needed incentive to loose weight, maintain the weightloss and win THE RECOGNITION in addition to fabulous prizes in various categories.
2) Even if the obese person does not end up as winner, he / she will definitely end up loosing weight! This is a best win win situation for all. He / she will have opportunity to be exposed by number of experts from the world of fitness & medicine
3) Weight loss designers will be able to show the performance live and authenticated to society
4) Nutrition suppliers will be able to promote their products to right segments
5) Fitness equipment companies can have a field day with participants
6) Kitchen equipments

Phase One: Ahmedabad & Surat
Phase Two: Vadodara, Bharuch,
Phase Three: Saurashtra

Participants:

Any body who desires to loose weight
Participation can be sponsored by organizations that practice weightloss or support weightloss programmes by way of food & dairy products, equipments or medicines

Planning:

Person achieving maximum weightloss for a given duration will be declared winner
Parameters of weightloss and maintenance of the loss will be predefined
Medical coordinators at various locations will be appointed

Promotion:

Ample publicity by convergence of print, outdoor, visual and audio media will be made to motivate participation
Through sponsoring organizations

Participation

By Medical practitioners
By organizations
By individual who desire to loose weight and gain rejuvenation

Supported by
Weightloss institutes
Cosmetic surgeons
Bariatric surgeons
Fitness organizations
Clubs
Pharma companies
Fashion designers
XXX plus dress stores
Edible oil companies


Dr. Mayur K Pandya: mogindia@gmail.com

He is Founder & campaigner of " Jate Vajan Ghatadata Shikho Abhiyan” - Self-Learning Programme for Weight Management. He has conducted more than 150 awareness seminars, workshops, and camps by involving media, corporates, government and people concerned in addition to helping persons to loose weight by non medicinal non surgical module under brand name COUNTDOUN.

Medical events organised by Dr. Mayur K Pandya:
AESTHETICA-2004 was organised on 18 April 2004. With an objective to train doctor of any specialty in the lucrative practice of Aesthetic Medicine (cosmetology) , the event, taking place for the first time in India, was participated by more than 90 doctors from Gujarat & Rajasthan

MEDIPROM-2004 was organised on 22 August 2004
The punch line: “Dear Doctor, Promote Yourself or Perish” is still popular. The event was first of its type in India where the doctors learnt basics of Self Promotion without disturbing Code of Medical Ethics. Much debated panel discussion “Publicity for/ by Doctor: Legal, Ethical & Acceptable boundaries” was well covered by print & electronic media.